Pricing built for agencies
One plan for the whole agency, with agents included — not a licence for every desk. Start small, and add agents for AED 99 as you grow.
Starter
New and very small agencies
AED 499/month
Get started- 3 agents included, then AED 99 each
- Up to 5 agents
- 1 WhatsApp number
- 300 AI conversations a month
- AI answers enquiries, captures and qualifies leads
- Property and project knowledge, human handoff
Team
Small but active teams
AED 999/month
+ AED 99 per extra agent
Get started- 5 agents included, then AED 99 each
- Up to 15 agents
- 1,000 AI conversations a month
- Everything in Starter, plus:
- Full AI qualification and agent assignment
- Viewing and call booking, lead routing
- Follow-up automation and analytics
Growth
Growing agencies
AED 1,999/month
AED 1,500 one-time onboarding
Get started- 15 agents included, then AED 99 each
- Up to 30 agents
- 2 WhatsApp numbers
- 3,000 AI conversations a month
- Everything in Team, plus:
- CRM integration, including Bitrix
- Advanced routing, qualification and follow-ups
- Advanced analytics and priority support
Pro
30+ agents
From AED 3,499/month
Contact sales- 30 agents included, then AED 99 each
- Multiple WhatsApp numbers
- Everything in Growth, plus:
- Custom workflows and integrations
- Multiple branches and teams
- Priority onboarding and support
- Onboarding from AED 3,000
Enterprise
Custom pricing, built around how your organisation actually works.
- Multi-branch organisations and large brokerages
- Custom agent, conversation and WhatsApp limits
- Multiple WABAs, bespoke integrations
- Dedicated support, custom SLA and onboarding
- Annual invoicing by bank transfer
Prices exclude VAT and are billed monthly in AED. Meta’s WhatsApp messaging fees are charged separately based on your usage. Conversation allowances are fair use — we warn you as you approach them and talk about the right plan; your AI agent keeps answering either way.
Compare plans
Swipe the table sideways to see every plan.
| Feature | Starter | Team | Growth | Pro |
|---|---|---|---|---|
| Agents included | 3 | 5 | 15 | 30 |
| Maximum agents | 5 | 15 | 30 | Custom |
| Extra agents | AED 99 | AED 99 | AED 99 | AED 99 |
| WhatsApp numbers | 1 | 1 | 2 | Multiple |
| AI conversations / month | 300 | 1,000 | 3,000 | Custom |
| One-time onboarding | — | — | AED 1,500 | From AED 3,000 |
| AI WhatsApp agent | ||||
| Lead capture and handoff | ||||
| Property and project knowledge | ||||
| Full AI qualification | · | |||
| Agent assignment and routing | · | |||
| Viewing and call booking | · | |||
| Follow-up automation | · | |||
| Analytics | · | |||
| CRM integration (incl. Bitrix) | · | · | ||
| Advanced routing and follow-ups | · | · | ||
| Advanced analytics | · | · | ||
| Priority support | · | · | ||
| Custom workflows and integrations | · | · | · | |
| Multiple branches | · | · | · |
Frequently asked
What counts as an AI conversation?
One unique contact you message in a calendar month, however many messages you exchange with them. A lead who chats across three days is one conversation, not three. We deliberately do not bill per message — your bill should not depend on how chatty a customer is.
What if we go over the conversation allowance?
Nothing breaks. We warn you in the dashboard as you approach it and talk about the right plan. Your AI agent keeps answering customers throughout — cutting off a brokerage's WhatsApp mid-conversation would damage your business and your number's quality rating, so we do not do it.
What happens when we hire another agent?
Add them for AED 99 a month, up to your plan's maximum. There is no cliff: Team with ten extra agents costs AED 1,989, at which point Growth at AED 1,999 includes more and costs less. We would rather you upgraded because it is better value than because you hit a wall.
Are Meta's WhatsApp fees included?
No. Meta charges separately for WhatsApp messaging and those fees are passed through based on your actual usage. They are billed by Meta according to their own conversation pricing, which varies by country and message type.
Can I cancel any time?
Yes. Cancel from the billing portal in your settings and you keep access to the end of the period you have paid for. There is no notice period and no cancellation fee.
What happens if a payment fails?
Your service continues. We retry the card over several days and show you a notice in the dashboard — your AI agent keeps answering customers the whole time. We will always talk to you before anything is restricted.
Is VAT included?
Prices are shown excluding VAT. UAE VAT is added at checkout where it applies, and every invoice is available in your billing portal.
Can we pay by bank transfer?
Yes, on Growth and above. We invoice you directly and you pay by transfer — no card required. Talk to us and we will set it up.
Do you support Arabic?
Yes. The AI replies in the customer's language, including Arabic and English, on its own. Automated reminders and system notices are currently sent in English.
Do I keep my WhatsApp number?
Yes. Tend connects to your existing WhatsApp Business number, and your team keeps working as normal.
Where is my data stored?
Tend runs on AWS in the EU, a GDPR-grade region, with a move to the UAE region on our roadmap. Opt-in and consent handling are built in.