Privacy Policy

Tend provides AI-assisted WhatsApp lead handling, qualification and booking for real-estate agencies in the UAE. In this policy, “Tend”, “we” and “us” mean the operator of tend.ae. For most data we handle, our agency clients are the data controller and Tend is the processor acting on their instructions.

We process only what is needed to run the service for an agency:

• Contact details a buyer shares on WhatsApp (name, phone number, message content).
• Enquiry details we extract to qualify a lead (budget, area, timeline, requirements).
• Agency data you connect: listings, inventory, calendar availability and team members.
• Account data for agency users (name, work email, role) and basic usage logs.

We do not sell personal data, and we do not use your leads to train third-party models.

We use the data to answer and qualify enquiries, book viewings, route leads to the right agent, send reminders, and give agency owners reporting. WhatsApp messaging follows Meta’s WhatsApp Business policies: we capture opt-in, honour opt-out keywords in English and Arabic, and respect the 24-hour customer-care window.

Replies are generated by an enterprise AI model, grounded in the agency’s own data, so answers reflect real listings and never invent a price. Prompts and content are processed to produce a response and are not used to train the underlying provider’s models.

Tend runs on Amazon Web Services in the EU (Ireland) region, a GDPR-grade jurisdiction recognised for cross-border data transfer. Data is encrypted in transit (HTTPS) and at rest, and credentials such as WhatsApp tokens are held in a managed secrets store. Moving to the AWS UAE region is on our roadmap.

We share data only with the infrastructure and messaging providers required to deliver the service (for example, cloud hosting and the WhatsApp Business Platform), each bound to protect it. We disclose data if required by law.

We keep personal data only as long as it is needed to run the service for the agency, or as required by law. When an agency stops using Tend, its data can be exported and then deleted on request.

You can request access to, correction of, or deletion of personal data, and an agency can export its leads and conversations at any time. To exercise a right, contact us or ask your agency, who acts as the controller for their contacts’ data.

We may update this policy as the product evolves. Material changes will be reflected here with a new “last updated” date.